Enhancing Independent Marketing Organizations (IMO) Insurance Licensing Success with ExamFX

Written by ExamFX | November 5, 2025

Business

Independent Marketing Organizations (IMOs)

Challenge

In the competitive world of insurance, efficient and effective prelicensing is crucial for success. IMO candidates must complete their courses quickly and easily in order to start contributing to the workplace as quickly as possible.

Solution

ExamFX is a powerful tool for IMOs to deliver faster course completion, increase the number of candidates completing their courses, and boost licensing exam pass rates.

Key Product

Elite Learning Platform, Elite Analytics

A survey of over 300 managers who transitioned to ExamFX's Elite Learning Platform for insurance prelicensing reveals impressive results. IMO's report that candidates are completing their courses more frequently, finishing them faster, and achieving significantly higher pass rates on average. These outcomes underscore the transformative impact of the Elite Learning Platform on agency success.

30%

Faster Course Completion

20%

Increase in Candidate Course Completion

27%

Increase in Pass Rates

The results outlined in this case study are based on a survey conducted in August 2024, which included over 300 managers who use ExamFX products. All data is self-reported and reflects individual experiences and opinions. Results are for informational purposes and may not represent all users' views.

MO Agents Love ExamFX

Explore testimonials from IMO managers about the candidate experience

Prelicensing Challenges for IMOs

Independent Marketing Organizations face unique challenges with prelicensing education. Distributed teams, varying levels of candidate experience, and ever-changing regulatory requirements can make it difficult to keep everyone engaged and on track. To ensure consistent results, these organizations need flexible, scalable solutions that streamline training, simplify progress tracking, and support candidates every step of the way.

How ExamFX is Transforming IMO Exam Prep

The ExamFX Elite Learning Platform enables faster course completion, higher pass rates, and the easy management of hierarchies, including candidate uplines and downlines. Managers also reported high satisfaction with the platform’s usability, support, and reporting features. ExamFX's insurance prelicensing training solutions improve training outcomes for IMO organizations.

Overall Improvement
Managers reported that ExamFX's Elite Learning Platform improved candidates' time to course completion by an average of 20-40%.

For some IMO organizations, pass rates improved by 10-30%.

Preparedness
A significant number of managers (over 80%) agreed or strongly agreed that the ExamFX courses prepared candidates to pass their licensing exams.

Likelihood of Future Use
Over 90% of managers indicated they are likely to utilize the ExamFX Elite Learning Platform for future candidates.

Recommendation
Managers rated their likelihood of recommending ExamFX highly, with most scores falling between 4 and 5 on a scale of 1 to 5.

Beneficial Features

Practice Exams: Both learning mode and exam mode practice exams were highly rated, with strong preferences from managers.
Video Lectures: Video lectures were found to be beneficial by many managers.
Progress Tracking: The ability to track candidates' progress was highlighted as a beneficial feature.

The results outlined in this case study are based on a survey conducted in August 2024, which included over 300 managers who use ExamFX products. All data is self-reported and reflects individual experiences and opinions. All feedback and responses are self-reported. Results are for informational purposes and may not represent all users' views.

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